{"id":11666,"date":"2026-06-19T18:52:00","date_gmt":"2026-06-19T15:52:00","guid":{"rendered":"https:\/\/en.tomanifesto.gr\/?p=11666"},"modified":"2026-06-19T18:52:00","modified_gmt":"2026-06-19T15:52:00","slug":"olga-kefalogianni-a-spectacular-65-increase-in-tourism-revenue-in-the-first-quarter-of-2026","status":"publish","type":"post","link":"https:\/\/en.tomanifesto.gr\/?p=11666","title":{"rendered":"Olga Kefalogianni: A spectacular 65% increase in tourism revenue in the first quarter of 2026"},"content":{"rendered":"<p><strong>Olga Kefalogianni<\/strong>, speaking on ERT, mentioned a <b>spectacular 65% increase in revenue<\/b> from <strong>tourism<\/strong> during the <b>first quarter of 2026<\/b>. <\/p>\n<p>The <b>Minister of Tourism<\/b> pointed out that <b>Athens has evolved into a city break destination<\/b>, linked tourism to <b>addressing the demographic problem<\/b>, spoke about <b>cooperation between Greece and France<\/b> in <b>tourism<\/b>, and also referred to political developments.<\/p>\n<p>The Minister of Tourism, in an interview with ERT, referring to the performance of <b>Greek tourism<\/b>, emphasized that official figures for the first quarter of 2026 show a 65% increase in tourism revenue. \u201c<b>2025 was the best tourism year ever<\/b>. For the first time, we saw a greater increase in revenue than in arrivals, a fact that indicates an improvement in quality indicators and average revenue per visitor,\u201d she noted.<\/p>\n<p>At the same time, he pointed out that <b>Greece is recording increased tourist traffic both in the early months and at the end of the year<\/b>, a fact that demonstrates that the tourist season is expanding. \u201cOur goal is year-round tourism. Greece remains a destination associated with the sun and the sea, but we also want to highlight other experiences it offers year-round,\u201d she noted, speaking about mountainous Greece and the tourism opportunities it offers.<\/p>\n<p>At the same time, <b>Olga Kefalogianni<\/b> made special mention of <b>Athens\u2019 evolution as a tourist destination<\/b>, saying that \u201cAbout 15 years ago, Athens was essentially off the tourist map. Today, it is a city break destination, and visitors choose to stay in the city to enjoy the experience it offers.\u201d<\/p>\n<p>The minister emphasized that <b>the capital must remain welcoming to both residents and visitors<\/b>, while noting that since early 2025, a \u201cbrake\u201d has been applied to the creation of new short-term rental properties in central Athens. He emphasized that the government intervenes wherever instances of overtourism are identified. \u201cIn Santorini, we saw increased pressure from cruise ships and took measures, such as the cruise ship fee, part of which is returned to the local community,\u201d he said. As he explained, the ministry\u2019s strategy is based on striking a balance between tourism development, environmental protection, and support for local communities.<\/p>\n<p>Speaking about the <b>\u201cTourism for All\u201d program<\/b>, which, as he said, aims both to boost domestic tourism and to support lesser-known destinations, he noted that the voucher ranges from 200 to 600 euros, depending on the beneficiary category and the vacation period, and that the program will run from September 2026 through December 2027. Special provisions are in place for people with disabilities and large families. \u201cWe are providing an additional 50 euros for each child in large families, while people with a disability of 67% or higher are automatically included in the program,\u201d she said.<\/p>\n<h3>Linking tourism to addressing the demographic problem<\/h3>\n<p>The Minister of Tourism, <b>linked tourism to addressing the demographic problem<\/b>, noting that regions with strong tourism activity show better demographic performance. \u201cWe see that in Crete and the South Aegean, the demographic situation is stabilizing. This is not unrelated to the fact that the local economies rely heavily on tourism,\u201d she noted.<\/p>\n<p>In addition, he emphasized that<b> the ministry\u2019s strategic goal is to spread the benefits of tourism throughout the country<\/b> and particularly in <b>mountainous regions<\/b>, in order to create new opportunities for employment and entrepreneurship. \u201cThe first campaign for mountainous Greece aims to support local communities and encourage young people to stay in their hometowns,\u201d she emphasized.<\/p>\n<h3>Greek-French Cooperation in Tourism<\/h3>\n<p><b>Referring to her recent visit to Paris<\/b>, Ms. Kefalogianni revealed that a bilateral cooperation agreement between Greece and France in the tourism sector had been signed, noting that \u201cFrance is the world\u2019s leading tourist destination and does not often sign such agreements. This cooperation is of particular value to Greece.\u201d At the same time, he pointed out that the ministry is now utilizing artificial intelligence tools to analyze tourism data and predict potential pressures on destinations. \u201cIn September, we will present the initial results of a study that will allow us to anticipate problems before they arise,\u201d he noted.<\/p>\n<h3>On New Democracy\u2019s goal of winning an outright majority, Alexis Tsipras, and Antonis Samaras<\/h3>\n<p>Olga Kefalogianni, referring to <b>New Democracy\u2019s goal of winning a majority<\/b> in the upcoming elections, said that it is a difficult but entirely realistic goal. \u201cCitizens are calling for stable governance, efficiency, and a concrete plan. New Democracy has proven that it can offer security and solutions to everyday problems,\u201d she said.<\/p>\n<p>Regarding <b>Alexis Tsipras<\/b>, the Minister of Tourism emphasized that he has every right to return to the political scene, noting, however, that \u201che is not emerging into a political vacuum,\u201d as citizens are aware of and have already judged his time in government.<\/p>\n<p>Responding to the <b>possibility of Antonis Samaras<\/b> forming a new political party, Ms. Kefalogianni emphasized that the country needs stability and not further fragmentation of the political landscape, noting in particular that \u201cwhenever the party was united, the results were the best.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Olga KefalogianniOlga Kefalogianni, speaking on ERT, mentioned a spectacular 65% increase in tourism revenue during the first quarter of 2026. 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