The Alexis Tsipras has released a new video for the May 26 party name<\/b>, featuring a staged dialogue of collaborators<\/b> and a communications impression game<\/b>.<\/p>\n
The former prime minister<\/b> continues his communication preparations for the presentation of his new political party on 26 May<\/b> in Thiseio, uploading another video on social media<\/b> that attempts to turn the name selection process<\/b> into a political and at the same time digital show<\/b>. In the new footage, Alexis Tsipras appears in a staged dialogue<\/b> with his collaborators around the name of party<\/b>, with references to proposals such as “Horizons”<\/b>, but also lines that reinforce the image of an organised communication mechanism<\/b>, where “spontaneity” operates with absolute control of script and timing<\/b>. <\/p>\n
This image is part of the overarching strategy of relaunching the Tsipras political brand<\/b>, which attempts to present itself as modern, digital and directly connected to the language of social media<\/b>, in a period of intense upheaval in the space of the centre-left<\/b>.<\/p>\n“Locked script, unlocked communication”<\/h3>\n
Alexis Tsipras’ new video on the party name follows the now familiar pattern: a political process that is presented as spontaneous, but in practice seems fully staged. The discussion about “Horizons”, the partners talking about ready-made banners and T-shirts and the line “let’s unlock it” make up a narrative where the real object is not the name, but the image of a group operating like a startup.<\/p>\n
The political substance remains in the background. Instead of an ideological stigma or a clear program, the audience watches a communications teaser that looks more like a product launch than the establishment of a political entity. And that is precisely the stakes – and at the same time the risk – of this strategy: to turn politics into a branding narrative, where the name is just the tip of a well-orchestrated impression mechanism.<\/p>\n","protected":false},"excerpt":{"rendered":"
Alexis Tsipras has published a new video on the name of his May 26 party, with a staged dialogue between associates and a communication game …<\/p>\n","protected":false},"author":1,"featured_media":6980,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3],"tags":[],"class_list":["post-6979","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-politics"],"acf":[],"_links":{"self":[{"href":"https:\/\/en.tomanifesto.gr\/index.php?rest_route=\/wp\/v2\/posts\/6979","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/en.tomanifesto.gr\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/en.tomanifesto.gr\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/en.tomanifesto.gr\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/en.tomanifesto.gr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=6979"}],"version-history":[{"count":0,"href":"https:\/\/en.tomanifesto.gr\/index.php?rest_route=\/wp\/v2\/posts\/6979\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/en.tomanifesto.gr\/index.php?rest_route=\/wp\/v2\/media\/6980"}],"wp:attachment":[{"href":"https:\/\/en.tomanifesto.gr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=6979"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/en.tomanifesto.gr\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=6979"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/en.tomanifesto.gr\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=6979"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}