Digital Revolution in transparency prices—the new weapon against high prices which boosts competition in the market and offers greater control to consumers.
In an environment of prolonged inflationary pressures and increased costs of basic goods, the Minister of State Akis Skertsos is presenting a new digital initiative in the food retail market, aimed at enhancing price transparency at supermarkets and to address the information asymmetry that burdens consumers. The new platform posokanei.gov.gr functions as a real-time price comparison and monitoring tool, aiming to strengthen competition and exert pressure on the supply chain for more moderate prices.
The new digital service posokanei.gov.gr is mentioned in the post by Minister of State Akis Skertsos, along with, the opposition’s stance on the issue.
Transparency for the Benefit of Consumers
As asked at the beginning, “Who doesn’t want more transparency in supermarket prices, and why?” and answers: “Let’s agree in principle on the basics: that price competition and transparency in the functioning of any market are in the consumer’s interest.
Given this, I would expect, as a person of good faith by nature and disposition, that the opposition would welcome—if not positively, then at least neutrally—the new digital service posokanei.gov.gr, which pursues both objectives: namely, both to intensify price competition and to reduce the information asymmetry that consumers face when dealing with large supermarket chains.
Quite simply, thanks to this user-friendly app, consumers can now make smarter and more informed purchasing decisions. And with their help, the government can exert more informed and effective pressure across the entire supply chain to secure better prices.
“And yet,” he continues, “since yesterday, the opposition has launched a fierce campaign —even resorting to fake news regarding its development costs—in an effort to discredit this innovative tool that the government is now making available to consumers.
Once again, driven by its anti-government fervor, the opposition is acting in a self-destructive manner and playing into the hands of those who DO NOT want transparency and price competition. And I think we can all imagine who those people might be.”
In conclusion, “the #howmuchitcosts initiative does not, of course, solve the problem of high prices on its own. It is, however, another tool at our disposal for more effective oversight of the domestic market as well as multinational corporations. If it is dismissed, those who consistently bet on both political and economic speculation will come out on top.
“Let the opposition finally decide whose interests it aligns with,” concludes the Minister of State.
