Significant award for the “King of Promos” campaign and the innovative sponsorship of BAM FC.
A major international award has been given to Allwyn Hellas, which won the “Marketing Campaign and Sponsorship of the Year” category at the SBC Awards Europe 2026, one of the most recognized institutions in the European iGaming and sports betting industry.
This distinction confirms the company’s strong presence and strategic excellence at a European level, in a highly competitive environment where leading brandsare judged for their innovation, creativity and measurable business results.
This year’s event was held in Malta, as part of the SBC Summit,bringing together more than 400 industry professionals who highlighted the initiatives that are shaping the future of the European market.
Allwyn Hellas’ award is linked to the “King of Promos” campaign and BAM FC’s strategic sponsorship of Pamestoixima.gr, an integrated marketing and sponsorship initiative with multi-level development. Through three distinct phases, the campaign clearly highlighted the brand’s competitiveness in the online market, while the innovative partnership with BAM FC substantially enhanced its reach and connection with newer audiences.
The combination of commercial differentiation with a modern communication approach, as well as the integration of sponsorship into the overall brand ecosystem, played a crucial role in the success of the initiative. Beyond its communication dimension, the campaign contributed significantly to aligning the brand’s “transformation” with measurable business results, creating a solid foundation for further growth.
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