A new venture with a Greek starting point and an international orientation makes its official appearance in the tourism sector.
EasyInfluencer.travel connects Greek hotels and accommodations with creators from all over the world and seeks to develop the image of the Greek tourism product internationally.
EasyInfluencer.travel, a member of the easy family of brands, is a new platform that brings hotels and accommodation establishments in direct contact without intermediaries with selected creators from around the world, creating new promotional opportunities for Greek hospitality. At a time when more and more travelers are discovering destinations and accommodations through Instagram, TikTok and artificial intelligence platforms such as chatgpt, EasyInfluencer.travel aspires to become a new extroversion tool for Greek tourism businesses.
The platform enables hotels and villas to host creators who are interested in visiting a destination, creating authentic content that is promoted on their social networks and remains available online for a long time. In its first year of operation, EasyInfluencer.travel is focusing exclusively on the Greek market, with the aim of helping to boost the digital presence and international visibility of Greek tourism businesses.
Sir Stelios Hadjiyannou, founder of the easy family of brands and investor in the EasyInfluencer.travel platform, said: “Greek tourism is one of the most important pillars of our economy. EasyInfluencer.travel enables hotels of all sizes to leverage the new forms of promotion that are now influencing the travel decisions of millions of people. I am delighted that this effort is being launched in Greece as part of the easy family of brands.”
Jiorgos Karavokyris, Founder & CEO of EasyInfluencer.travel, said: “The battle for traveller attention is no longer fought only on booking engines. It is being fought daily on social media and artificial intelligence tools such as chatgpt. Our goal is for every Greek hotel and accommodation, regardless of size, to be able to participate equally in this new reality.”
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