As Official Sponsor of the event, Hisense brings fans closer to the action through cutting-edge technology and immersive viewing experiences.
Hisense, as the world’s leading brand in consumer electronics and home appliances, celebrates the launch of FIFA World Cup 2026™ as the Official Sponsor of the event, confirming its firm commitment to bringing fans closer to the great moments of sports through technology and innovation. As a pioneer in RGB MiniLED technology, Hisense introduces its latest RGB MiniLED technology, powered by Chromagic, offering more natural, vivid and realistic color display. The new technology enhances the viewing experience and
creates new possibilities for fans around the world.
To kick off the event, Hisense is introducing a special weekly pop-up experience for the public at Hudson Yards in New York, featuring interactive football installations in partnership with Adidas, stadium-inspired viewing zones, appearances by FIFA World Cup 2026™ mascots, digital graffiti activities and giveaways of official merchandise. Visitors will experience the capabilities of RGB MiniLED technology and Hisense’s latest innovations in big screens through immersive entertainment experiences.
In parallel, Hisense unveiled its new global TVC campaign, which is based on its corporate mission, “Innovating a Brighter Life”. Leveraging the momentum of the world’s biggest football event, the campaign highlights a new generation of premium products designed to enhance the way fans watch, live and share the great moments of soccer.
The campaign focuses on products such as the Hisense RGB MiniLED TVs, the L9Q Laser TV, the Air Master AC, and Hisense premium refrigerators with smart screens. Through the video, Hisense highlights the role of technology in creating more meaningful connections, bringing the atmosphere of great football moments into the home.
As football unites people from all corners of the world, Hisense continues to invest in technologies that bring them closer together through sports and entertainment, driven by its mission: “Innovating a Brighter Life.”
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