As the Official Sponsor of the event, Hisense brings fans closer to the action through cutting-edge technology and immersive viewing experiences.
Hisense, a leading global brand in consumer electronics and home appliances, is strengthening its role in the FIFA World Cup 2026™ as the Official TV Provider for VAR reviews. With FIFA’s VAR operations now fully operational at the International Broadcast Center (IBC) in Dallas, the Hisense RGB MiniLED televisions support referees with high-performance display technology, designed
This development highlights FIFA’s confidence in Hisense’s imaging innovation. In the VAR center, Hisense RGB MiniLED TVs offer exceptional native color reproduction and high image accuracy, helping referees review critical plays with clarity and confidence.
The importance of advanced display technologies in modern soccer refereeing was recently highlighted when FIFA President, Gianni Infantino, visited the VAR center at the IBC and watched the review process on a Hisense RGB MiniLED TV.
Thanks to independently controlled red, green, and blue light sources, Hisense RGB MiniLED technology offers exceptional native color reproduction, enhanced contrast, and high image accuracy. In this way, it meets the demands of modern refereeing, where visual accuracy plays a critical role in reviewing decisive moments.
Commenting on the partnership, Nick Brown, FIFA Director of Commercial Partnerships, stated: “This is an important step toward ensuring exceptional image quality and accuracy. It highlights how technology can effectively support and enhance specific aspects of the game during the tournament.”
Beyond VAR functions, Hisense RGB MiniLED technology highlights both the sophisticated way in which soccer is broadcast worldwide and the ability to watch the 2026 FIFA World Cup™ at home with greater clarity, precision, and emotion.
